--- title: How to Apply a Startup Strategy to Increase Team Diversity description: "Companies that decide to build a more diverse pipeline to their executive team often make one critical mistake: making it an HR to-do." image: https://blog.aboveboard.com/hubfs/Screen%20Shot%202022-07-21%20at%2010.28.52%20AM.png --- [![EXP-AboveBoard_logo_rev](https://blog.aboveboard.com/hubfs/EXP-AboveBoard_logo_rev.png)](https://www.aboveboard.com/) - [How it Works](https://www.aboveboard.com/how-it-works) - [For Executives](https://www.aboveboard.com/how-it-works) - [For Hiring Companies](https://www.aboveboard.com/partners) - [Hiring Companies](https://www.aboveboard.com/partners) - [About](https://www.aboveboard.com/about-us) - [Contact](https://www.aboveboard.com/contact) - [Login](http://platform.aboveboard.com/?_gl=1*1dsh2z7*_ga*MTc3MjQzODE3My4xNjIwMjQ4Nzky*_ga_RHHWL2TM2R*MTYyMDYzNTI1My44LjEuMTYyMDYzNTMzNi40NA..&_ga=2.130629578.479589033.1620580731-1772438173.1620248792) [JOIN TODAY](https://platform.aboveboard.com/signup) - [How it Works](https://www.aboveboard.com/how-it-works) - [For Executives](https://www.aboveboard.com/how-it-works) - [For Hiring Companies](https://www.aboveboard.com/partners) - [Hiring Companies](https://www.aboveboard.com/partners) - [About](https://www.aboveboard.com/about-us) - [Contact](https://www.aboveboard.com/contact) - [Login](http://platform.aboveboard.com/?_gl=1*1dsh2z7*_ga*MTc3MjQzODE3My4xNjIwMjQ4Nzky*_ga_RHHWL2TM2R*MTYyMDYzNTI1My44LjEuMTYyMDYzNTMzNi40NA..&_ga=2.130629578.479589033.1620580731-1772438173.1620248792) [JOIN TODAY](https://platform.aboveboard.com/signup) show x [![Share on linkedin](https://blog.aboveboard.com/hubfs/linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://blog.aboveboard.com/hubfs/twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=twitter&url=https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on facebook](https://blog.aboveboard.com/hubfs/facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=facebook) [![Share on email](https://blog.aboveboard.com/hubfs/email-color.png)](mailto:?subject=Check%20out%20https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity&utm_medium=social&utm_source=email) - [Blog Home](https://blog.aboveboard.com/) - [Resources](https://blog.aboveboard.com/tag/resources) - [Success Stories](https://blog.aboveboard.com/tag/success-stories) - [Notes from Lucinda](https://blog.aboveboard.com/tag/notes-from-lucinda) - [Candid Conversations](https://blog.aboveboard.com/tag/candid-conversations) [Blog Home](https://blog.aboveboard.com/) > [Notes from Lucinda](https://blog.aboveboard.com/tag/notes-from-lucinda) [![Two women sitting together at a desk, looking at a laptop screen.](https://blog.aboveboard.com/hubfs/Screen%20Shot%202022-07-21%20at%2010.28.52%20AM.png)](https://blog.aboveboard.com/how-to-apply-a-startup-strategy-to-increase-team-diversity) [Notes from Lucinda](https://blog.aboveboard.com/tag/notes-from-lucinda) ## How to Apply a Startup Strategy to Increase Team Diversity ![Lucinda Duncalfe, Founder & CEO of AboveBoard](https://blog.aboveboard.com/hubfs/lucinda.jpeg) [Lucinda Duncalfe, Founder & CEO of AboveBoard](https://blog.aboveboard.com/author/lucinda) | Jul 27, 2022 ### Open Book: Issue #9 **Companies that decide to build a more diverse pipeline to their executive team often make one critical mistake: they simply add “diversify pipeline” as a to-do item for their HR team.**  It’s more than that. Successfully growing a diverse pipeline requires the kind of company-wide strategic thinking you’d apply to a startup.  **First, you need to define your why** There are endless reasons why it’s important to create a diverse leadership team, not least of which is the moral imperative. You need to determine what you’re trying to do qualitatively and why. Are you looking to increase business performance? Reflect your customer or employee base? Align with your company’s values? Whatever the reason, it needs to be defined. **Turn your qualitative goals into quantitative ones** It’s time to get specific: create measurable milestones. Give each milestone a number (e.g. increase the executive team’s diversity by 50%). Then, do the math to find the conversion rate you’ll need at the top of your recruiting funnel to achieve your goal. Your conversion rates for historically excluded executives may be lower because of (conscious or unconscious) bias in your hiring process.  **Choose your tactics** The single most important vetting tactic to reduce bias is to hire based on competencies, rather than experience. You can read how to do this in [5 Best Practices to Hire for Competencies (Not “Experience”)](https://www.linkedin.com/pulse/5-best-practices-hire-competencies-experience-lucinda-duncalfe/?trk=articles_directory). The second is to uncover bias at all of the stages where it shows up in your funnel. Is it happening at sourcing, outreach, contact, interviews, offer, negotiation, closing, or retention? Measure performance at every phase, like you would every other critical business process. Create a plan for how to reduce bias, and put it into action. You can read more about how to create a plan by downloading our new resource, *[A Guide to Recruiting and Retaining Diverse Executive Talent.](https://landingpages.aboveboard.com/free-guide-to-recruiting-and-retaining-diverse-talent/)* **Get company-wide buy in** Bring everyone together to explain why you’re diversifying the executive team and how you're going to do it. Be transparent throughout the process about how things are going and what you’re learning as a company and as a leader. Sometimes these conversations can be uncomfortable. The only path to success is to model having uncomfortable conversations, making mistakes, learning, and trying again. When a company diversifies its pipeline, it’s making a systemic change. Because everyone in the company is a part of that system, they all need to be a part of the process.  **Measure, reflect, and iterate** Don’t wait until you're at the end of the process to assess your results. Set benchmark metrics for every stage of the process and note how you’re doing against them. If everything is working, great! What’s more likely is that you’re going to have to ask yourself:   - What worked and how can we do more of that? - What didn’t work and why? - What are we going to do differently this time?   Every time you go back through the cycle, you’ll gain more data to inform your results. It can be challenging to reach networks you’ve never tapped before (that’s why we built [AboveBoard](https://www.aboveboard.com/)) and to reduce bias in your hiring and retention processes. Don’t give up. It’s worth it for [your business](https://www.linkedin.com/pulse/lowering-bar-meet-leadership-diversity-goals-bs-heres-duncalfe/?trk=pulse-article_more-articles_related-content-card) and for the future of diverse leadership. #### Supporting 30,000+ executives and growing. For transparent access to hundreds of senior leadership and executive roles, join our free membership today. JOIN TODAY ![Lucinda Duncalfe, Founder & CEO of AboveBoard](https://blog.aboveboard.com/hubfs/lucinda.jpeg) ##### [Lucinda Duncalfe, Founder & CEO of AboveBoard](https://blog.aboveboard.com/author/lucinda) Serial entrepreneur, Founder/CEO of AboveBoard, an inclusive platform for executive search #### You Might Also Like [![four hikers in winter gear resting and enjoying the view from midway up a mountain.](https://blog.aboveboard.com/hs-fs/hubfs/iStock-1308549059.jpg?width=352&name=iStock-1308549059.jpg)](https://blog.aboveboard.com/lucinda-newsletter-aboveboard-mission-driven-entrepreneurial-mindset) ##### [Good intentions aren't enough: Mission-driven startups must embrace an entrepreneurial mindset](https://blog.aboveboard.com/lucinda-newsletter-aboveboard-mission-driven-entrepreneurial-mindset) [Shared values are the foundation of AboveBoard’s growth as a company, particularly with a diverse...](https://blog.aboveboard.com/lucinda-newsletter-aboveboard-values/?utm_campaign=teamlucinda&utm_source=linkedin&medium=newsletter) [Read More](https://blog.aboveboard.com/lucinda-newsletter-aboveboard-mission-driven-entrepreneurial-mindset) [![Photo of two women sitting at a table in front of a window.](https://blog.aboveboard.com/hs-fs/hubfs/christina-wocintechchat-com-LQ1t-8Ms5PY-unsplash-1.jpg?width=352&name=christina-wocintechchat-com-LQ1t-8Ms5PY-unsplash-1.jpg)](https://blog.aboveboard.com/quiet-quitting-antidote-leadership-both-sides) ##### [The Quiet Quitting Antidote: Leadership — on Both Sides](https://blog.aboveboard.com/quiet-quitting-antidote-leadership-both-sides) ###### “It is not the critic who counts; not the man who points out how the strong man stumbles, or where... [Read More](https://blog.aboveboard.com/quiet-quitting-antidote-leadership-both-sides) [![A graphic that reads: Roughly 5% of candidates are invited to interview with True and the Client which equates to 15 candidates interviewed 34 total times. ](https://blog.aboveboard.com/hs-fs/hubfs/pulling-back-curtain-executive-search.jpg?width=352&name=pulling-back-curtain-executive-search.jpg)](https://blog.aboveboard.com/pulling-back-curtain-executive-search) ##### [Pulling back the curtain on executive search](https://blog.aboveboard.com/pulling-back-curtain-executive-search) If you’re looking for an executive position this year, you have a lot of power. 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